Just when Google has been exploring 360-degree videos (like this music videos for OFWs called #GoogleMissKoNa 360 Music Video for OFWs), Facebook now previews to the masses the ability to display/post videos with a 360-degree playback experience!
Preview video here: https://www.facebook.com/chris.cox/videos/10101898475581513/
In a statement from Chris Cox of Facebook:
Today we’re launching 360 video on Facebook. Starting very soon, anyone will be able to upload 360 video, and if you’re on a desktop or Android (or an iPhone in the coming months), you can pan around the video while it’s playing in your News Feed. On the phone especially, slowly turning around and tilting your device up and down to watch a scene as it’s playing is a really cool experience that takes you somewhere else. It’s the kind of thing that you run over to show someone else the moment you first see it.
To showcase the technology, Disney is releasing a brand new, exclusive 360 experience for the upcoming Star Wars film today on Facebook, which will allow viewers to explore the planet Jakku while traveling on Rey’s speeder. I’m embarrassed to say I don’t know what that means, but we are honored to have such a legendary launch partner.
A bunch of great partners have come up with really interesting takes on what can be done with 360 that are also launching today — shark diving with the Discovery Channel, on the set of the 40th anniversary of SNL, on-the-ground reporting in Afghanistan from VICE, motocross riding in the Idaho desert with with GoPro, LeBron James taking you inside his training routine. It’s an open-ended format, so we’re really excited to see what creators around the world come up with as they get their hands on it.
So what does this mean to brands and customers?
Having this new immersive experience gives new interesting interactions for our video consumption. What if you have an ad that gives you a 360 view of a hotel or a resort? How about a scary trailer that makes you fear what’s behind? How about a tour of a historic location in a city or a mythical location?
The possibilities are endless — a step closer to virtual reality. But let’s see how it is maximized later on as technologies progress and allow more interaction.